1ST GEN BEAUTY

Rooted in Heritage. Made for Now.

We use natural and cultural ingredients (like Colombian coffee) to create gentle, yet effective beauty and self care products.

We believe in going back to your roots- and creating straight-forward solutions to your daily skincare routine, that you can feel good about!

DESPIERTA COFFEE SCRUB IS AVAILABLE NOW

Products

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Discover the Power of Colombian Coffee in Natural Beauty Products.

NATURAL INGREDIENTS

All our formulas start with natural, good-for-you ingredients inspired by cultural practices!

Made with care

We manufacture in small batches, locally in NY with our globally sourced ingredients.

VEGAN

Fragrance-Free. Gluten-Free. Cruelty-Free. For products that make you look good + feel good too.

Discover the bestsellers that have captured the hearts of our customers with their perfect blend of functionality and style.

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