About Us

We are 1st Generation Beauty LLC.

As a 1st Generation Latina, our brand founder Diana often felt under-represented and like there was a gap in the beauty industry.

After 10 years of working across beauty marketing, sales, and brand management the idea of 1st Generation Beauty LLC was born in the process of reflection, purpose, and passion.

Our brand mission is simple: to celebrate the resilience, richness, and rituals of the first-generation experience through elevated bath, body and skincare.

Our launch collection includes a Colombian coffee-powered scrub, and powerful exfoliating body mitt to bring you brighter, smoother skin in the shower.

We invite you to take a moment and discover our products, which have been created intentionally to celebrate and connect you to yourself through cultural beauty rituals, ingredients and practices.

Our formulas are clean, vegan and made with sustainability and sensitivity in mind!